I’m pretty sure that none of the courses you took while studying in your field involved Marketing techniques. Yet, somehow as you embark on this new journey into entrepreneurship you find yourself trying to navigate this uncharted territory of marketing your business. Or maybe you just don’t have the time to focus on your clients and marketing your business.
Don’t worry. Design Strategy 360 is here to be your compass and guide. Here are some great New Year's resolutions for marketing your business, that are easy for you to commit to and fulfill.
Tip #1 - Define your perspective and brand
You initially became involved in your line of work because of your passion for what you do. Along the way, you developed your style and perspective on how you develop products or provide services. In your business, there is a unique element to how you meet the customer's needs. There is something that defines how you interact with clients and provide them with the service they depend on you for. Defining this is the heart of your perspective and will ultimately become your brand. It is important because this is what sets you apart from every other competitor out there.
Tip #2 - Design a logo
A logo is important because it connects the client with your practice in an impactful visual manner. Think Apple, Honda, and MasterCard. These drastically different companies have one main thing in common - iconic, memorable logos. And those logos automatically mean respect in their field of work and quality. Now before you get too scared, Design Strategy 360 is here to help you with this. We know that like marketing, there was no design course in your schedule of classes. So we’ve done the studying for you and are here to take care of you like you take care of your clients.
Tip # 3 - Create a Website
An online presence is vital for every business. It’s where you can communicate to customers, who you are, what services you offer, resources, and ways to reach your business. It’s where you can send people to get more information about you and allows you to capture potential clients' information in return. Even if you don’t have a physical location, a website allows you to leverage the option of helping your clients and offering them your services virtually.
Don’t worry about not knowing how to design a website. We have got your back. Just like with your logo will create a visually appealing and effective website for your new business. Let us help you get started on your website.
Tip # 4 - Use Word of Mouth
In this modern age, despite the advent of technology, Word of Mouth is still one of the best ways to attract new clients. According to recent statistics, Word-of-mouth drives $6 trillion in annual global spending and is responsible for 13% of all sales. Word-of-mouth is even more effective than paid ads, resulting in five times more sales. Encourage all of your satisfied clientele to refer others to you who might need your services.
Tip # 5 - Use Social Media
Another area to consider is Social Media. Billions of potential clients use various platforms daily, which makes social media a powerful business tool. Social Media Marketing can help you engage with potential customers, build brand awareness, and promote your products in a relatable manner. Most people on social media read posts from their friends or friends of friends. So because it is a social, personal methodology, social media further leverages the word-of-mouth effect.
Even if you're unsure which platforms best suit your needs or what content to post, don't worry. We are here to get you on your way.
These ideas are just the start of our marketing initiative at Design Strategy 360. From Social Media to logos, to videos to websites, our Marketing Strategy is designed to help you launch your online presence successfully and without stress. Contact us today to get started on your marketing plan! And subscribe to our blog so you don’t miss the next blog in the Marketing Your Business series!